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AI is a powerful emerging tool in my process, but a tool is only as sharp as the hand that holds it. I use it to explore, push, and refine — but every decision, every direction, every final mark is driven by a human perspective. Mine.
My Approach
Design is more than aesthetics; it's strategy made visible. I start every project by understanding the business, the audience, and the gap between where a brand is and where it needs to be. From there, I build concepts that are intentional from the ground up.
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